Armorum Ltd. (“Armorum”, “we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our website, services, and communication channels. It has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the Irish Data Protection Acts 1988–2018. By using this website, you consent to the practices described below.

Who We Are

Armorum Ltd.
Kylemore Park North,
Ballyfermot,
Dublin 10,
D10TN56
Phone: +353 1 6637509
Email: sales@armorum.ie

Personal Data We Collect

We collect only the information necessary to provide our services effectively. This may include:

• Identity Data: Name, job title, company name.
• Contact Data: Address, email address, phone number.
• Technical Data: IP address, device type, browser information, login information, and cookies.
• Usage Data: How you interact with our website, pages visited, time on page.
• Communication Data: Messages, emails, call records, and enquiry details.
• Transactional Data: Orders, service requests, purchase history.
• Service & Operational Data: Information required to deliver engineering, commissioning, service contracts, or callouts.

How We Collect Personal Data

• Information you provide directly via forms, calls, or emails.
• Data gathered automatically through cookies and analytics tools.
• Information collected during service visits or business transactions.
• Data shared with us by third-party suppliers or partners when required to fulfil a contract.

How We Use Your Information

We process your personal data for the following purposes:

• To respond to enquiries and provide customer support.
• To supply products, parts, quotations, or engineering services.
• To manage tower crane installations, breakdowns, commissioning, or service contracts.
• To process payments, invoices, and account administration.
• To maintain and secure our website, systems, and internal operations.
• To improve website performance and service quality.
• To comply with legal, tax, and regulatory requirements.
• To send service updates or maintenance reminders (where appropriate).

Our Legal Basis for Processing Your Data

We may rely on the following lawful bases under GDPR:

• Contractual necessity: To deliver the products or services you request.
• Legitimate business interests: To operate and improve our business and services.
• Consent: For certain types of marketing, cookies, or optional communications.
• Legal obligation: To comply with tax, accounting, safety, and regulatory requirements.
• Vital interests: Rare cases where processing is necessary to protect someone’s safety.

How We Store and Protect Your Data

We implement strict security measures to safeguard your personal information, including encryption, access controls, secure servers, and regular security reviews. Only authorised personnel can access your data.

How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Retention periods may vary depending on legal requirements, warranty periods, or operational needs.

Sharing and Disclosure of Data

We may share your data with trusted third parties when necessary, including:

• Engineering partners and service teams
• Suppliers and logistics providers to fulfil orders
• IT, hosting, and security service providers
• Professional advisers (legal, accounting, compliance)
• Regulatory or law enforcement bodies, where required by law

We never sell your personal data.

International Data Transfers

Where data is transferred outside the European Economic Area (EEA), we ensure adequate protections are in place, such as EU-approved Standard Contractual Clauses or transfers to countries deemed adequate by the European Commission.

Your GDPR Rights

You have the following rights regarding your personal data:

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object to processing
• Right to data portability
• Right to withdraw consent (where applicable)
• Right to lodge a complaint with the Data Protection Commission (DPC)

How to Exercise Your Rights

Contact us at sales@armorum.ie with your request. We may require identification to verify your identity before processing your request.

Right to Complain

If you believe your data protection rights have been violated, you can contact the Irish Data Protection Commission:
www.dataprotection.ie

Data Breach Procedures

In the unlikely event of a data breach, we will follow GDPR-compliant procedures, including notifying affected individuals and relevant authorities where legally required.

Cookies Policy

This website uses cookies to provide functionality, analyse performance, personalise content, and enhance your user experience. Cookies are small files stored on your device when you visit a website.

Types of Cookies We Use

• Essential Cookies: Required for the website to function (security, navigation, form submissions).
• Functional Cookies: Remember user preferences to improve user experience.
• Analytics Cookies: Tools such as Google Analytics track website performance, traffic, and usage patterns.
• Marketing Cookies: Used to deliver relevant ads or measure advertising effectiveness (only if used).
• Third-Party Cookies: Set by external services such as embedded videos, maps, or analytics providers.

Managing Cookies

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or reject non-essential cookies. You can modify your choices at any time through your browser settings. Disabling certain cookies may affect website functionality.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. We encourage you to review their privacy policies before sharing personal data.

Children’s Privacy

Our website and services are not intended for children under 16, and we do not knowingly collect data from minors.

Changes to This Privacy & Cookies Policy

We may update this policy periodically. Any updates will be posted on this page with a revised effective date. Continued use of our website indicates acceptance of any changes.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Armorum Ltd.
Kylemore Park North,
Ballyfermot,
Dublin 10,
D10TN56
Phone: +353 1 6637509
Email: sales@armorum.ie